Hall claims that, in the late '90s, he met a woman called Abby Winters at the Corner Hotel in Richmond who was interested in making a female-friendly porn site using non-professional models, and that he slowly became more and more involved in the venture as the site attracted customers. She and Hall met back in the mid '90s at Charles Sturt University in Wagga Wagga, where Hall signed on for theatre studies when he left school.Īfter graduating, he worked in Melbourne as a roadie for rock bands, did lighting and sound for Opera Australia, Arts Centre Melbourne and the touring show Fame, and settled in suburban Eaglemont in Melbourne's north-east. Hall didn't want Good Weekend to speak to Christina. A Tasmanian Catholic from a family of nine, she is slightly built with a blonde bob.
Hall's long-time girlfriend, Christina, an oncology and palliative-care nurse, is the secondary shareholder in the business.
I was impressed by how beautiful everyone looked. "Most porn is fluoro-lit and animalistic," says a 20-year-old Melbourne arts student, who appeared in "closed-leg" shoots twice for Abbywinters when she was 18.
Many of Hall's models like to use gender theory in their arguments - they talk about seizing back the power that traditional "misogynist" porn has taken away. The site is tiered some previews are free. I don't consider these things wholesome." He cites the "fetish value" offered by redheads, for example, and very small and very big breasts.Ī has about 35,000 subscribers paying an average of $35 per month in 2007, when it was at its most successful, the site was making a profit of $8 million a year. "No piercings, no shaved pubes, no tramp stamps. "We want wholesomeness, physical naturalness," he says. Hall says his blueprint for business is a reaction against the fakeness of stereotypical porn. They're paid between $500 and $1400 a time. The paid models who pose for him, and who are typically recruited by way of ads placed in street press and on lamp-pole posters, are photographed or filmed - by a mostly female crew - in high definition using natural light, without retouching, in an equally "regular" setting, such as a bedroom with clothes strewn on the floor and posters on the walls. Hall is a pioneer of a phenomenon called "reality porn" or "female-friendly ethical erotica". It has a sense of humour: one recent Olympic-themed clip showed a dozen fresh-faced girls doing shot put in their undies. The site comprises photographs and videos of regular young women - many of them uni students in their 20s - engaged in various activities, from undressing and having an "intimate moment" alone to indulging in explicit sex with other girls.
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